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The Dior pop-up store at Westfield in Sydney was modelled after the Hardior Style of the Winter 2017 campaign.
It follows a few firsts for Louboutin who launched his men's line back in 2011, and just this year took his sneaker campaign to Florence's Pitti Uomo in the brand's bid to lure street style aficionados to his product.Prada also joins the pop-up world at Westfield, Sydney until October 8 with the Italian luxury brand introducing the Prada Robot Tricks collection – featuring wallets, i Phone cases, key chains, backpacks and shoppers in a range of soft Saffiano leather meets electric blue contrasts in this kitsch collection.Designed by Dior Homme Artistic Director Kris Van Assche, the collection includes ready-to-wear, leather goods, shoes and accessories while a special limited edition B17 sneaker is available in black with white all-over 'bee' print, which you can't buy anywhere else.The pop-up concept wave in Australia follows those who set the benchmark abroad – look at Spanish luxury label Loewe in their Ibiza pop-up this past summer.On June 7, 2000, The Financial Times announced: “Central Nic has launched a global single market in 'com'.” For a decade now, companies from all over the world have used com domains to tell the world that they are open for business in Europe.
We at Central Nic are immensely proud of this achievement, and we are excited to welcome an ever-increasing number of companies to the world of European e-commerce.
They teamed with Australian designers Song for the Mute and Strateas Carlucci around Australian Fashion Week in a bid to highlight new product only available in limited edition collections.
They also collaborated with Cartier for a limited edition watch in both Melbourne and Sydney."Pop-ups are a great means to create awareness and exposure when launching exclusive product," says head buyer Rob Ferris."It's also a great way for emerging brands to come into the market, and help more established brands to maintain relevance," he says.
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